Have you heard that lots of people are completely pissed off at Starbucks for their plain red cups this holiday season? Do you care? I didn’t until I realized just how vehemently opposed to these cups some people are.
Then my brain took me on a little winding journey through thoughts of disbelief, judgment, annoyance, and finally just to wonderment. What makes people react SO STRONGLY to a cup? I had to think about it for a while.
Obviously it’s much more than a cup. Starbucks is a huge brand, and when as many people use/consume a brand like Starbucks, they will feel some ownership of that brand.
So this plain red cup has hit a major hot button in that it is not fancy and Christmasy enough for the folks.
My favorite reaction to this rage was Ellen Degeneres’ monologue on the topic:
Hungry for more Starbucks? Head over to my Lifewhack post on how to behave in a Starbucks store. I just crack myself up.